Growth
through Value Creation
With a vision to generate inclusive
growth and prosperity for farmers, vendor partners,
small shopkeepers and consumers, Reliance Retail
Limited (RRL), a subsidiary of RIL, was set up
to lead Reliance Group’s foray into organized
retail.
Since its inception in 2006,
Reliance Retail Limited (RRL) has grown into an
organisation that caters to millions of customers,
thousands of farmers and vendors. Based on its
core growth strategy of backward integration,
RRL has made rapid progress towards building an
entire value chain starting from the farmers to
the end consumers.
Through this year, RRL increased
its footprint to more than 900 stores in 80 cities
across 14 states in India. Keeping in sync with
its multi-format store strategy, RRL added new
formats to its spectrum in the last year. RRL
now operates not only 'value' formats such as
Reliance Fresh (neighbourhood store), Reliance
Mart (all under one roof supermarket) & Reliance
Super (mini-mart), which offer a range of products
for daily household usage; but also specialty
formats, such as Reliance Digital (consumer durables
& information technology), Reliance Trends
(apparel & accessories), Reliance Wellness
(health, wellness & beauty), iStore (Apple
products), Reliance Footprint (footwear), Reliance
Jewels (jewellery), Reliance TimeOut (books, music
& entertainment), Reliance AutoZone (automotive
products & services) and Reliance Living (homeware,
furniture, modular kitchens, furnishings).
Keeping in line with its commitment
of providing customers with best quality products,
RRL has forged strategic partnerships with world-class
companies such as Marks and Spencer (apparel and
accessories), Office Depot (office stationery),
Pearle Europe (optical products) and Hamleys (toys).
RRL has a direct engagement with
over 5 million customers following a loyalty programme
'Reliance One' which was offered from the first
day of its operation. During the year, RRL continued
to bolster its agribusiness & dairy value
chain to support its rapidly expanding store footprint.
By sourcing directly at the farmer's doorstep,
RRL ensures fair and timely payments to the farmers,
reduction in spoilage through its stateof-the
art supply chain and logistics network and high
quality produce to its customers.
In the coming year, RRL will
focus on continuously innovating to enrich customer's
shopping experience through customised offers,
private labels and 'value-formoney' merchandise.
RRL is also committed to foster relationships
with partners that will create new avenues of
value enhancement for its customers. |