| Reliance Industries Limited brings
you Recron Staple Fibre, the most wanted substitute
for cotton. Reliance is one of the largest producer
of PSF in the world with 540,000 tonnes per annum
capacity and further expanding the capacity to
720,000 MTA before end of FY 05-06 . Today, PSF
is the most economical fibre for the Indian spinning
industry, as compared to cotton, viscose and acrylic
fibres. Our market development initiatives have
opened up an entirely new demand segment for PSF
- cotton substitution on open end and ring frame
machines.
We started producing PSF in 1986 at Patalganga
in Maharastra, and since then there has been no
looking back. Besides having two manufacturing
sites at Patalganga and Hazira, we also make avail
of the capacities of Apollo Fibres Ltd. (Hosiarpur),
India Polyfibres (Barabanki) and Orissa Synthetics
(Dhenkanal). Latest acquisition of Trivera in
Germany has put RIL in unique position in Global
market.
Key Milestones
- Largest producer of black fibre in the world.
- Largest producer of trilobal fibre in the
world.
- Recently introduced short cut polyester staple
fibre heralding a new breakthrough in polyester
application. This fibre finds application in
the hitherto unexplored segment of the paper
industry.
- Largest producer of micro fibres for fine
count spinning.
- Largest producer of SHT Fibre for sewing
thread application.
- Fibre for Spun less Non Woven applications
Value-added services
Uninterrupted Supply
Our Vertical Integration system ensures that our
manufacturing units get constant and unlimited
supply of raw material. Which in turn makes sure
you get uninterrupted supply of RECRON STAPLE
FIBRE. Thereby aiding you to plan your inventory,
hassle-free.
Widest Range
With 5 manufacturing locations in India and 17
manufacturing lines, we have a unique capability
to produce different products of PSF simultaneously
and offer the widest product range off-the-shelf.
Customers can have uninterrupted supplies of all
its products maintaining zero inventory at their
end, resulting in significant savings in their
working capital.
Marketing and Technical Support
Our strategically designed marketing network (4
regional offices and Head office) ensures prompt
and value added service to our customer. You can
also make avail of technical assistance from this
network.
Market Intelligence
Our Head Office at Mumbai keeps track of the growth
and status of the down stream industry. We give
our customers regular feed back on various opportunities
available in the market. Plus, we also help you
in identifying markets, both domestic and International.
And our Technical Services Team will provide you
with valuable tips on polyester spinning.
Distribution and Transportation
Our wide network covers even the remotest Customer.
The wide distribution and transportation network
enables servicing of part loads also. This ensures
just in time supplies for the customer thereby
reducing the average inventory from about 15 days
to 7 days and the inventory carrying costs.
Market Intelligence - Down Stream Industry
The Head Office at Mumbai keeps track of the margins
of the down stream industry. We also give regular
feedback to the customer regarding the yarn margins
on various polyester blended yarns so that the
profitability of the customer improves. We also
help the customers in identifying markets both
domestic as well as exports. Our Technical Services
Team also provides valuable tips to the customers
on polyester spinning.
A major strength for Reliance's PSF business
has been the strong bonding with the customers,
which has ensured that over 75% of the customers
have remained with us for more than 3 years. Our
market share in domestic market is 54% while the
market share of the nearest competitor is 20%.
Reliance meets 70% of the top 100 customer's requirement.
Of the top 100 customers 95% are RIL's client.
Orders processed from customers are delivered
within 24 hours, which leads to on time delivery
to the customer reducing their working capital
requirement. |