1. You may need to provide us with your Personal Information while using any of the Applications. The information so provided by you to us or otherwise captured by us may be used for a number of purposes connected with business operations which may include the following:
. processing orders or applications;
a. provisioning of services, testing or improvement of services, recommending various products or services;
b. dealing with requests, enquiries and complaints, customer services and related activities;
c. responding to your queries and fulfilling your requests for information regarding the Applications;
d. notifying you of any new offers or services and sending you important information regarding the Applications, changes to any of our policies and/or other administrative information;
e. keeping you informed about the latest content available on the Applications and special offers with respect to the same;
f. conducting internal reviews and data analysis for the Applications;
g. improving the services and content on the Applications;
h. protecting the integrity of the Applications; and
i. responding to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law.
2. Your Personal Information will be kept confidential to the maximum possible extent and will be used to support your relationship with us, to notify you of any updated information and new activities and other related functions offered by us. Any personally identifiable information provided by you will not be considered as sensitive if it is freely available and / or accessible in the public domain. Further, any comments, messages, blogs, scribbles etc. posted/uploaded/conveyed/communicated by users on the public sections of the Application becomes published content and is not considered personally identifiable information subject to this Policy.
3. We may use Personal Information to verify whether you are entitled to access and use the Applications and the products and services made available through the Applications. This Personal Information may also be used to enable us to enhance your experience of the Applications.
4. Further, with respect to Non-Personal Information automatically collected and stored in files, we use this information to understand and analyze trends, to administer the Applications, to learn about user behaviour on the Applications, and to gather demographic information about the user base as a whole. We may use this information in its marketing and advertising services. We may also use such information to measure traffic patterns on the Applications.