Number of stores opened over the last two years
~ 10 a day
Presence in towns and cities
6,600+
Reliance Retail operates
10,415
stores
IN-STORE BRANDS
STORE AND SERVICE CONCEPTS
EXCLUSIVE PARTNERSHIPS
VISION
To be the most admired and successful
organised retail company in India that
enhances the quality of life of every Indian
MISSION
- Provide millions of customers with unlimited choice, outstanding value proposition, superior quality and unmatched experience across the full spectrum of products and services
- Serve the entire spectrum of Indian society i.e., from households, kiranas and traders, to small and medium enterprises and large corporations
- Reach the length and breadth of the country through our physical and digital distribution platforms
- Enable the choice, opportunity and livelihood of our supplier ecosystem consisting of producers, farmers, artisans, craftsmen and manufacturers
- Generate direct and indirect employment opportunities with skill transformation and talent development on an unprecedented scale
MEGATRENDS
1 Integrating Value Chain Connecting suppliers, small and large, to B2B and B2C customers through a pan-India ecosystem
2 Digitisation Connecting physical and digital spaces, with endless aisle kiosks and multiple payment modes with real-time analytics support
3 Bridging Urban-Rural Divide Bringing quality products at affordable prices to smaller tier cities, meeting demand gap and offering employment
Know MoreSTRENGTHS
Diversified Portfolio of Stores across Various Consumption baskets Leadership in key consumption basket
Adaptive / Responsive Maintaining market leadership
Serving the Underserved Markets Expanding at the rate of 4 stores every day for the last 5 years
Customer-focussed Robust Ecosystem Providing unlimited choice, superior value proposition, and quality and unmatched experience across all retail stores
Partner of Choice Largest portfolio of international retail brands in India
Multi-channel Strategy Integrated ‘offline-online’ models
Decent Work and economic growth
Action
Providing employment to people with
minimum education (10th or 12th standard),
giving them the opportunity to advance
their education, and providing extensive
functional and behavioural training
Scale of Impact: Reliance Retail currently employs nearly 46,000 people with this qualification.
Outcome
Balanced workplace with equal
opportunity at every level, inclusive
growth, career progression and economic
advancement of employees.
Gender
equality
Action
Specific focus on gender sensitisation
programmes for male staff, ensured high
levels of awareness on Prevention of Sexual
Harassment (POSH) at workplace, opened 6
Reliance SMART stores and 1 Reliance Digital
store run completely by women employees
Scale of Impact: As of March 31, 2019 22% of Reliance Retail's pan-India workforce comprises of women.
Outcome
Equal opportunities to all individuals
and fairness in all employee-related
policies.
Responsible consumption and production
Action
Recycled plastic waste into objects
such as spectacles, park benches
and fishing nets, and partnered
with Tetra Pak to run a 'Go Green'
initiative.
Scale of Impact: Integrating green practices in day-to-day operations.
Outcome
Sustainable growth through
responsible business practices,
ensuring societal values.
